In 2015 bwin committed to improving the sports betting platform by adding and improving statistics, focusing on "mobile first", and improving the entire user experience on the app and desktop products.
Sports screens
As one of our goals of creating a move emotional and immersive experience, we created over 30 finely crafted sports background visuals. without compromising usability.
There is no question that watching an event live is the best way to experience it. However, we had also collected enough live data to be able to reconstruct the main action of a live game, and therefore started experimenting with simulations of live games.
Stats
Statistics of the teams' performances play a major role for betters to determine the best betting options. Often users rely on third party products for stats and our goal was to introduce newly available stats and improve the usability, so that users can take advantage of the valuable info, just a tap or a swipe away.
The biggest challenge was to add more information in the shape of stats, but keep the interface as clean and simple as possible, reducing the learning curve of the users to a minimum and therefore increasing the chances of users deciding to use bwin's stats.
The Results
1. Users of the native app increased dramatically, overtaking the numbers of both - desktop and mobile web.
2. Yearly revenue increase of over 30% (EUR 20 million).
3. The app’s rating instantly improved, acheaving 5 star rating in the app store; Based on customer satisfaction, becoming the prefferd app in the field.
