The betting industry in the United States opened up in the past few years and the sports betting industry boomed. I was hired as a UX/UI consultant to work jointly with the US teams on new features and improvements to the existing product.
The objectives
Build intuitive features that would improve users' experience and capabilities on the app and website, while reducing the learning curve and complexity to the maximum, so the product wouldn't become overwhelming for new users.
Early Cash out functionality
One of the new functionalities I worked on was the Early Cash out feature. After building knowledge on what other providers have already implemented, and understanding on why they've chosen the specific approach they have, and analysing advantages and disadvantages, I worked closely with Tipico US product team to build the best possible solution for Tipico's product.
After some iterations and experimentations, we had decided on the best approach. The result was a very seamless and intuitive feature, and is available on the Tipico USA website and app.