VLERIK is a one-person-company being active for over 10 years, working on wide range of projects - from IT to Real Estate. The company has evolved for the better over the years and the founder was keen to match this growth with a "proper" brand identity. Due to the fact that the company has a wide range of activities and it could grow further in the future, it was important to keep the logo simple, abstract and away from any specific imagery.
The word "VLERIK" doesn't mean anything specific, but it's short and rather easy to remember. Even though the company is indeed small, it's important to give it a "bold presence", in order to convey trust and experience, and that's the reason why I chose capital letters for the logo.
The colors in use are as requested focused on yellow, orange and gray. They provide strong and vibrant visuals and match the logo type nicely. In addition, a dotted wave form has been added, that conveys a sound wave, without being too specific.
In addition to the Visual Identity, we created templates for PDF white papers, a basic website (currently in development), presentation template, and other promotional materials.
More coming soon...